NewLuma case study — +212% mobile revenue

We build the web with structure.

A design and engineering studio for e-commerce, SaaS, and brands who care how products are built. Strategy, design, and code — in one team.

// Trusted by product teams

// Services

Four capabilities, one team.

We don't split work across middlemen. Strategy, design, and engineering sit together from the first commit.

Design · Figma → Code
UI
  • Design system & component library
  • Full interactive prototypes
  • Code-ready handoff for devs
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Engineering · Next.js · TS
APP
  • Typed end-to-end, zero downtime deploy
  • Supabase · Stripe · CMS integration
  • Weekly staging, automated QA
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Median CWV · 0.9s
95/100
  • Core Web Vitals in the "good" range
  • Technical SEO & structured data
  • WCAG AA accessibility
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Multi-tenant · Scale-ready
SaaS
  • Auth, RBAC, billing & subscription
  • Real-time dashboards & analytics
  • A design system that scales with the product
View details →

// By industry

Services for every industry.

Every industry has its own constraints — speed, trust, compliance, or conversion. We tune scope and technical priorities to your problem.

E-commerce · Conversion-first

Sell faster on every device.

In retail, every 100ms of load time is revenue. We optimize storefronts for speed, frictionless checkout, and product SEO.

High-performance storefront

Headless commerce, optimized images, under 1s on 4G.

Checkout & payments

One-page flow, wallet & local gateway integration.

Product catalog SEO

Structured data, product schema, rich results.

Conversion A/B testing

Measure and iterate on funnel drop-off points.

+212%
Mobile revenue
0.8s
Median LCP
+38%
Checkout rate
SaaS · Product-led

From marketing site to app, seamlessly.

A SaaS product needs both a converting landing page and a smooth working app. We build both on one shared design system.

Onboarding & activation

Sign-up flow, trial-to-paid, clear empty states.

Dashboard & data viz

Real-time dashboards, readable charts.

Billing & subscription

Stripe integration, plan management, automated invoices.

Scalable design system

A component library so the team ships features fast.

+54%
Trial → paid
3.2x
Feature ship speed
99.9%
Uptime
Fintech · Trust & compliance

Trust designed into the interface.

Finance demands precision and security. We build transparent, compliant, secure experiences from the ground up.

Security & authentication

SSO, 2FA, encryption, full audit logs.

Compliance & KYC

Identity flows that meet local regulations.

Transaction display

Clear figures, no ambiguity.

Accessibility WCAG AA

Readable for every user and assistive tech.

AA
WCAG compliant
+47%
KYC completion
0
Security incidents
Healthcare · Clarity-first

Clear interfaces for critical decisions.

Healthcare needs accurate, readable, accessible information. We prioritize clarity over decoration.

Booking & records

Appointment flows, secure patient record management.

Data security

Encryption, access control, healthcare compliance.

Maximum accessibility

High contrast, large type, screen-reader friendly.

Cross-platform

Smooth on both patient & clinician devices.

+63%
Online bookings
AAA
Text contrast
−41%
Call-center calls
Real estate · Visual-led

Property sells better when the web is better.

Buyers decide with their eyes. We build image-rich property experiences that still load fast.

Property showcase

Galleries, 360° tours, interactive floor plans.

Search & filter

Filter by location, price, area — instantly.

Lead capture

Inquiry forms, CRM integration, source tracking.

Local SEO

Optimized for regional search & maps.

+89%
Qualified leads
1.1s
Gallery load
+2.4x
Time on page
EdTech · Engagement-first

Learning that retains through great experience.

Digital education needs to keep learners coming back. We build smooth learning platforms with clear progress tracking that load fast on any network.

Course player

Video, quizzes, progress — synced across devices.

Progress tracking

Learner dashboards, gamification, certificates.

Content management

A CMS so instructors update lessons themselves.

Low-bandwidth performance

Lightweight, offline-friendly, works on 3G.

+71%
Completion rate
+2.8x
Weekly return
1.4s
Load on 3G

// Process

How we work.

A clear roadmap with weekly deliverables. You always know where you are and what comes next.

Week 0
01

Kick-off

Discovery workshop. Map goals and success metrics.

Weeks 1–4

Strategy & Design

Sitemap, user flow, content strategy, then high-fidelity design and a full Figma prototype — ready to build.

Weeks 5–8
02

Build

Next.js + TypeScript code. Weekly staging so you see real progress.

Weeks 9–11
03

Launch

QA, accessibility, performance, zero-downtime go-live.

Post-launch

Partnership & optimization

Two-week retainer sprints, async-first, monthly metrics reports. We don't disappear after go-live.

// Solutions

Problems we solve.
End to end.

We don't sell hours — we ship outcomes. Here's where teams bring us in, and what they walk away with.

01

Replatform & migration

Move off slow templates and legacy CMS onto a typed, headless stack — migrated with zero downtime and no lost rankings.

E-commerce · SaaS
02

Conversion & growth

We audit the funnel, fix what leaks, and ship experiments — optimizing for revenue and retention, not vanity metrics.

Growth
03

Design systems

A single source of truth — tokens, components, and docs — so your team ships consistent product faster, for years.

Scale
04

Performance & SEO

Sub-second loads, Core Web Vitals in the green, and technical SEO baked into the build — not bolted on after launch.

Foundations

// Testimonials

Trust, built one project at a time.

The teams we've shipped with — in their own words.

Structure didn’t just make us a beautiful site — they understood the product better than we did. Three months in, conversion had doubled.
SMSarah MartinCEO, Luma AtelierE-commerce · London
Deeply professional from kickoff to launch. Deadlines hit to the day, clean code, easy to maintain. A 10/10 for any technical team.
DKDavid KimCTO, Quartz AnalyticsSaaS · Singapore
They changed how we think about the web. Not a brochure — a real product that actually generates revenue.
EPEmma PetrovFounder, Nordic CloudB2B Infra · Stockholm
01 / 03

// FAQ

Frequently asked questions.

Don't see the answer you need? Message us — we reply within one business day.

Contact →
A Studio engagement is usually 6–12 weeks from kick-off to launch, with clear weekly deliverables.
Next.js, TypeScript, Tailwind. Supabase, Stripe, and CMS integrations depending on each industry’s needs.
Yes. We tune scope and technical priorities by industry — e-commerce, SaaS, fintech, healthcare, real estate, education.
Yes. Two-week sprints, async-first, monthly metrics reports for continuous optimization.
It depends on scope. After kick-off we send a fixed quote staged by phase — no surprises.

// Get started

Let's build something
worth building.

Tell us what you're working on. A 30-minute call to see if we're a fit — no decks, no sales pitch.